What a week!

One of the biggest pieces of research ever done on the advertising market in NZ (actually, we have found nothing of this scale done anywhere in the world) is all set to be released tomorrow – or at least the first top line report is set to go.

I have been living, breathing, and even dreaming about this for a couple of weeks now (I’ve actually been working on it since September). I cant say anything until it has been released tomorrow, other than saying that despite the sheer magnitude and significance of this work, I have a feeling that most of it will be lost on my readers. That’s right, its of huge importance for those of us in Marketing, but probably not a lot of use to anyone else.

Regardless of this, I shall still post the link on this site tomorrow night so you can all see what I have actually been doing. Oh, and for those of you who work in companies with marketing departments, then they would probably love a heads up on the existence of this info!

Anyway, that’s enough for tonight, you will all have to wait until tomorrow for the grand unveiling…

Oh, and in other news, for those of you that were at Adams for new years and heard me complaing about my finger being swolen fo no reason, well I’ve found the reason. Apparently is quite likley that it may be gout :-/